Hassan is not only an accomplished Digital Marketing veteran and a published author with two books to his credit but also a visiting lecturer at City University London, Regent University London, and a Member of the Employer Engagement Advisory Board at Northumbria University. Over the past 16 years, he has played a crucial role in propelling many organisations to success in the digital landscape. With extensive experience spanning almost two decades across EMEA/APAC regions, Hassan possesses a deep understanding of what truly drives growth and brand activation online. His expertise has earned him recognition, including an interview with Google UK, showcasing his exceptional digital campaigns that have generated over $70 million in revenue for the organisations he worked with.

Notably, during his tenure at Islamic Relief, Hassan single-handedly spearheaded substantial online revenue growth for the organisation, reaching multimillion figures. Additionally, he lent his expertise to other offices, assisting them in developing effective strategies and digital capabilities. Currently, Hassan holds a pivotal position at Nestle UK&I, a world-leading FMCG company, where he leads digital transformation initiatives for multimillion-pound businesses. With his wealth of knowledge and hands-on experience, Hassan continues to be a driving force behind the success of various organisations, leveraging the power of digital marketing to achieve remarkable results.